6 Sustainable & Eco-Friendly Beauty Brands

If you’re going down the path of trying to be as sustainable and minimalistic as possible, you may have noticed that there is a serious lack in sustainable makeup out there.

Photo by Markus Spiske on Unsplash

That trend however, is changing. More and more people are becoming conscious consumers with a strong focus in sustainability creating a larger market for eco-friendly beauty brands. Most sustainable makeup brands aren’t widely available in local stores and/or consumers may not be aware of that these companies exist in the first place.

Thankfully, with the rise in sustainability popularity. Many blogs, websites, and creators have started to fill that niche and help consumers find sustainable products that work for them.

I’ve gathered a brief list of companies that I personally enjoy to create more awareness of what sustainable options are out there, and to encourage consumers into a more sustainable lifestyle. After all, we only have one planet.

  1. Lush Cosmetics This is probably the brand you think of when it comes to sustainable beauty products and while I do wanna focus on lesser-known eco-friendly brands, I couldn’t just pass up Lush Cosmetics. They have almost every beauty product you could want and it’s in sustainable packaging. From foundation to shampoo bars they have everything you need. — (I personally cannot live without their Toner “Breath of Fresh Air”)

2. Native Again, probably a brand you’ve already heard of before but I had to include them because they just switched to completely plastic free for all of their deodorants.

  • They are most widely known for their deodorants, and also carry body wash, toothpaste, and bar soap. Their products are all cruelty free and use clean ingredients.
  • Native is also a partner for 1% for the planet. This means that 1% percent of their products gives back to environmental non profits so you’re also doing a little bit of giving back when you use Native Deodorant.

3. Bésame Cosmetics Bésame is committed to sustainable practices and safe ingredients. They offer a variety of refillable and low waste products including (my favorite) refillable mascara that comes in a tin.

  • Every Bésame product is gluten, paraben, mineral-oil, phthalates, formaldehyde, and cruelty-free.
(Bésame Cosmetics)

4. The Humble Co. — Founded in 2013 by dentist Noel Abdayem, The Humble Co is a Swedish company that sells personal care products with the environment in mind.

  • All designed by dentists and with an eco-friendly design they sell bamboo toothbrushes, natural chewing gum, toothpaste, cotton swabs, and dentil floss.

5. Wicked Soaps Co. — Wicked Soaps Co. is a small, woman-owned, skincare company. I can personally say that their products work best for me with very sensitive skin. Their products are all hand-made in small batches in reusable packaging and use locally sourced ingredients.

  • They have a wide range of beauty products including lip balm, lotions, salt scrubs, etc. They are a growing business and are currently expanding their product line.

6. Elate Beauty — Elate beauty is a Vegan and cruelty free cosmetics company with a strong focus on ethics and global impact. They really care about the earth and the people on it .

  • They offer, eye shadow pallets, lipsticks, face powder, foundation, beauty tools, etc.

Please remember, that the most sustainable option you have is to use up the products you already have, instead of just throwing it out and replacing it with a sustainable option.

Please feel free to add any other business you know of in the comments. I am always excited to learn about more sustainability-oriented businesses.

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Kathryn McCarville

Kathryn McCarville

I’m really just at the mercy of my own perspective. Instagram — @katie_mccarv